YOUNG FARMERS… FANCY WINNING £1,000 FOR YOUR CLUB?
Move over, John Lewis. Young Farmers have got this.
We’re challenging Young Farmers Clubs to create their best 45-90 second Christmas video with a farming or rural twist.
Make us laugh. Make us cry. Make us wish we’d thought of it first.
The brief
Create something original, engaging and Christmassy. It could be a comedy, a heartfelt story or a mixture of both.
Hexby should feature, with at least one person visibly wearing Hexby clothing. More are welcome, but the whole video doesn’t need to revolve around us - but it can do if you want it too! Give it a good story and make it your own.
Your video must:
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Be 45-90 seconds long.
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Be filmed vertically.
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Have a Christmas theme with a farming or rural twist.
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Feature at least one person wearing Hexby.
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Be your club’s own original creation. No AI-generated videos or footage.
Phone footage is absolutely fine. We’re looking for creativity and personality, so you don’t need professional equipment or a big budget.
The prize
The winning club will receive £1,000 for its club funds.
We’ll also share a selection of entries on Hexby’s channels, so it won’t just be the winner getting featured.
How to enter
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Post your video publicly as a Reel on your club’s Instagram or Facebook page. Instagram is preferred, but entries on either platform are welcome.
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Tag Hexby’s official account and include #HexbyChristmasChallenge in your caption.
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On Instagram, invite Hexby as a collaborator, where the feature is available.
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DM us your post link and your club’s name to submit your entry.
No advance registration or separate video upload is required. Keep your original video file, as we may ask for it so we can share your entry.
Our acceptance of a collaboration invitation is not required for your entry to count.
Key dates
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Entries open: Friday 9 October 2026.
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Entries close: Sunday 6 December 2026 at 11:59pm UK time.
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Winner announced: Friday 11 December 2026.
Your video must be posted and its link sent to us before the closing deadline.
How we’ll choose the winner
A judging panel, including an independent judge, will assess eligible entries on:
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Entertainment and impact - 50%: Does it grab our attention, make us laugh or leave a lasting impression?
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Originality and creativity - 30%: Is the idea imaginative and well executed?
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Response to the brief - 20%: How well does it bring together Christmas, farming or rural life and Hexby?
The winner won’t be decided by views, likes or follower numbers.
Judges’ scores will be averaged. Any tie will be decided first by the entertainment score, then originality. If still tied, the independent judge will choose between the tied entries using the same criteria.
Featuring an entry on Hexby’s channels does not give it an advantage in judging.
Competition terms
1. Organiser
The competition is organised by Hexby Limited, company number 14120012, registered at 2 Hexton Cottage, Arley, Bewdley, DY12 1SN. Questions can be sent to info@hexby.co.uk.
2. Eligibility
Open to Young Farmers Clubs based in the United Kingdom, with one entry per club. Posting the same video on both Instagram and Facebook counts as one entry.
Entries must be submitted with the club’s permission and managed by an authorised club representative aged 18 or over. Younger members may participate with appropriate parental or guardian permission and in line with the club’s safeguarding procedures.
Anyone involved in organising or judging the competition cannot participate in an entry.
3. No purchase necessary
Entry is free. Clothing featured may be owned or borrowed. No purchase from Hexby is required.
4. Originality and permissions
Your club must have the permissions needed to enter and allow Hexby to share the video, including permission from those appearing in it and permission to any other third-party material.
Entries must be original. AI-generated videos or footage are not permitted, but normal editing, captions and sound adjustments are allowed.
If music cannot be reused by Hexby, we may ask for a version without it or replace it before sharing.
5. Safe and suitable content
Film safely and responsibly, with respect for people, animals and property. Entries must not contain unlawful, discriminatory, offensive or dangerous content.
We may exclude entries that materially breach these terms, infringe someone else’s rights or contain false information.
6. Entry availability
Keep your entry publicly accessible until the winner has been confirmed. Let us know promptly if you encounter a technical problem.
If you cannot send us a direct message, email your entry link and club name to info@hexby.co.uk before the deadline.
7. Sharing your video
You retain ownership of your video. By entering, you give Hexby permission to share it, without a usage fee, on our social channels, website and marketing emails for competition and Christmas marketing purposes for 18 months from the closing date.
This permission applies to winning and non-winning entries. We may make reasonable edits, such as shortening clips, adding subtitles or creating compilations, without misrepresenting your club. We will credit your club where reasonably practical.
Existing posts may remain available after the 18 months. Any new use after that period, will require separate permission.
We may request the original video file. There is no guarantee that every entry will be featured.
8. Winner and payment
We will contact the winning club using its entry account or supplied contact details. The club must respond within seven days and provide the details needed to confirm eligibility and arrange payment.
The £1,000 prize will be paid into the club’s official bank account, or an agreed federation account holding funds on its behalf, within 30 days of the closing date, subject to receiving the necessary details.
If the winner is ineligible, declines the prize or does not respond after reasonable contact attempts, we may award it to the next highest-scoring eligible club. A replacement winner will be paid within 28 days of verification.
9. Judging and announcement
The judges’ decision on creative merit is final. Their names are available on request.
We will publish the winning club’s name and entry. Details confirming the award will also be available by email for three months after the closing date. Contact us beforehand with any concerns about publishing an individual’s personal information. We may still need to provide award information to the Advertising Standards Authority if requested.
10. Personal information
We will use information supplied to administer the competition, contact entrants, arrange the prize and manage the sharing of entries. Entry does not subscribe you to marketing emails.
See our Privacy Policy for more information about how we handle personal data and your rights.
11. Exceptional circumstances
We will only change, suspend or cancel the competition where circumstances beyond our reasonable control make this necessary. Any changes will be published here, with reasonable steps taken to treat entrants fairly.
The prize will not be withheld simply because fewer clubs enter than expected. If there are no eligible entries, no prize will be awarded.
Nothing in these terms limits any rights or liability that cannot legally be limited.
12. Platform information and applicable law
This competition is not sponsored, endorsed, administered by or associated with Instagram or Facebook. To the extent permitted by law, entrants release those platforms from responsibility for the administration of this competition.
The competition is independently organised by Hexby, with no Young Farmers federation endorsement implied.
These terms are governed by the law of England and Wales, without affecting any mandatory rights applicable in Scotland or Northern Ireland.
By submitting an entry, your authorised club representative agrees to these terms on the club’s behalf.